Authentic Feet Manages Nike Stock via RFID

Sports shoe store Authentic Feet, part of Xambre Group, has automated the management of most of its stocks thanks to a radio frequency identification solution from iTag Smart Tags. The facilitating factor was the use of RFID tags in shoes supplied by Nike, which represents approximately 60 percent of the store's sneaker inventory. According to Leonardo Xambre, Authentic Feet's CEO, the successful deployment has raised operational demands and improved inventory control, especially for Nike products. "With Nike's initiative to ship its RFID-tagged products," he explains, "we had the idea to take this opportunity to manage our inventory of its products with the same technology."