Bluey Merino to use NFC tags to guarantee the authenticity of its clothing

Bluey Merino, an Australian active and outdoor clothing brand that produces garments exclusively made from premium Merino wool, has developed NFC labels that customers can use to confirm the origin of the wool in their new product by simply scanning the label with their NFC mobile phone. “Over 98% of our garments are developed with a single source provenance,” Bluey Merino says. “We certify that it is derived from ethical production and sustainable farm practices; we seek confirmation of our processing partners’ environmental practices and ensure all labour standards are being adhered to.”