PepsiCo unveils customer loyalty programme

PepsiCo has launched a loyalty programme that lets customers use their mobile phone to scan a code printed on drink bottles and snack bags to earn 10% cashback each time they buy both a drink and a snack — and receive their rewards as an automatic credit to their PayPal or Venmo account each time their balance reaches US$2. To take part, consumers need to create a PepCoin account and then link a PayPal or Venmo account to their PepCoin account.