Changes in iOS-13 to boost NFC popularity

Apple Pay brought NFC new public attention but only reinforced the association of NFC with payment apps. With the release of iOS-13, 2019 may be the game-changing year for NFC. In this latest release, Apple opens up access to the full range of NFC capabilities on iPhones. Why is this an important evolution? What new app opportunities does this create? Does this represent an opportunity for NFC to become a “universal” technology in the eyes of mobile users?