Fast food chain Chick-fil-A boosted downloads of its mobile app

Fast food chain Chick-fil-A boosted downloads of its mobile app by 14% by showing a QR code in its digital signage, according to an analysis by the brand's vendor on the campaign, UPshow, that was shared with Mobile Marketer. By scanning the code with their smartphone cameras, customers were pointed to an app store to immediately download Chick-fil-A's app, UPshow said.