NFC Technology Protects Brands Against Piracy

Fighting piracy and counterfeiting is at the heart of HID Global, which has developed technology that allows users to verify whether or not a product is authentic, via a single cell phone ringtone. Through a service called HID Trusted Tag, a product can be reliably authenticated along the supply chain, from production through distribution and to the point of sale. At the time of purchase, a consumer can verify the authenticity of a product with a simple touch of his or her Android or iOS mobile device. This solution was created with the intention of protecting brands against black-market activities. Trusted Tag services combine HID's cloud authentication with its NFC tags, which are available in a variety of shapes and sizes for the purpose of authenticity verification.