How NFC Loyalty Is Changing The Way QSRs Approach Rewards

Royalty and rewards programs have needed to evolve as consumers increasingly manage the majority of their daily lives through mobile devices. Those preferences mean that mobile programs are necessary, but they — more importantly — mandate quick, convenient and flexible rewards offerings. Technologies like near-field communication (NFC) have emerged as an especially intriguing way for quick-service restaurants (QSRs) and other businesses to tie the ordering and loyalty experiences to today’s mobile users’ needs. Customers are drawn to payment methods that take as little time as possible, which is why many have embraced methods that lack signature, PIN or credit card information requirements, and instead opt for quicker paths that mirror one-click ordering on eCommerce sites.