Digimarc explores new barcode territory

Digimarc, a company based in Beaverton, Oregon, created the Digimarc Platform featuring the Digimarc Barcode, which is a way to enhance objects and media of all kinds, including printed products, with a digital watermark that’s imperceptible to the human eye, but can be detected by smart phones, computers and barcode scanners. Digimarc Barcode is applied to print-ready, color-separated art files. The barcode is a patterned graphic treatment applied to individual color separations in the artwork. Like a traditional barcode, the pattern carries product data, which can be scanned by barcode scanners or smartphones through the Digimarc Discover app or a retailer app with Digimarc software.