Concept Store Delivers Product Content via NFC, RFID

Mall of America's shoppers are browsing through products at a new high-tech concept store known as the Modern Retail Collective, which serves as a bridge between digital and physical shopping. The concept store, provided by management consulting company McKinsey, and Mall of America, enables a series of retailers to promote and sell their products for limited times. With touch screens, a magic mirror and mobile "hot spots," the store also serves as a laboratory for new technologies. Near Field Communication (NFC) tags provide a link between digital shopping and the physical store, by delivering content to shoppers on site as they browse through goods.