Zebra Technologies’ RFID Tech Will Track Super Bowl LIV Action

RFID specialist Zebra Technologies Corp. will hold a press conference on Jan. 29 to showcase key data collected during the past NFL season, and set the stage for how Super Bowl LIV contestants Kansas City Chiefs and San Francisco 49ers match up for the big game on Feb. 2.

As the Official On-Field Player-Tracking Provider for the NFL, Zebra will be represented by John Pollard, vice president of business development for Zebra Sports. He will take attendees inside the best-in-class player and ball tracking technology behind the NFL’s Next Gen Stats. Matt Swenson, vice president of emerging products and technology for the NFL, will also speak about how the data benefits the league, teams, broadcasters and fans.

This past summer, Zebra inked a renewal of its partnership with the NFL, which extended the company’s role through the 2021 season. To enable the data collection, Zebra attaches RFID tags in player equipment and footballs, transmitting real-time location data to receivers positioned around the stadium that gather metrics such as player speed, distance traveled, orientation and acceleration.