Smartrac goes green

Smartrac, a global leader in RFID technology, is continuing to innovate authentication and retail for brands through their RFID tags. Their latest RFID tag offerings not only help brands fight counterfeiting efforts through the authentication process, but also helps retailers engage consumers by allowing them to use their smartphones to scan tags and be taken to brand websites with content to help them learn about the products. At the National Retail Federation conference this year Smartrac debuted what they are calling their first initial answer to sustainability. Smartrac is offering RFID tags that are purely sustainable, 100 percent plastic free, 95 percent waste reduction, and up to 90 percent carbon footprint reduction.