Identiv, TrueGreen to Accelerate RFID-Enabled Smart Packaging in Cannabis Market

Identiv announced a strategic partnership with TrueGreen to digitize cannabis products and smart Packaging with radio frequency identification (RFID) and near field communication (NFC) technology.

AIM North America notes the 2021 market size of the US cannabis industry is approximately $20 billion and is forecast to grow to $45 billion by 2025.

TrueGreen provides the world’s first cloud-based cannabis asset and smart packaging management platform powered by Identiv’s customized best-in-class RFID, NFC, and sensor designs. The solution offers unrivaled product security for cannabis growers, marketers, and customers and ena-bles companies to capture real-time information and act on data-driven insights across the value chain.