Lightbox Launches Augmented Reality Product

Lightbox, a digital out-of-home video network, has launched an AR product to transform screens into an immersive augmented reality (AR) platform.

With QR codes already being incorporated into ads that run on the network, Lightbox is taking the logical next step to advance advertising experiences. The product brings brand messaging in physical environments to life on digital devices to expand storytelling, enhance discovery, and drive overall engagement - all from a simple scan.

The AR experiences will be created and executed by the company's full service creative lab, Lightbox Studios, in partnership with Zappar, the world's leading augmented reality platform and creative consultancy.