Identiv, ZATAP and Genuine-Analytics Partner to Digitally Authenticate Fine Wines Using Specialized IoT and Blockchain Technology

Identiv introduces a new NFC-based anti-counterfeiting smart packaging solution for luxury wine producers and collectors in collaboration with ZATAP and Genuine-Analytics.

With global wine fraud estimated to impact as much as 20% of bottles in circulation, the partnership between Identiv, ZATAP, and Genuine-Analytics AG is setting a new standard in wine authentication using wireless IoT, digital certificates, and blockchain to verify not just the bottle, but the wine inside.  This next-generation solution combines secure NFC technology, non-invasive content testing, and blockchain-based digital identity, enabling near-instant verification of a wine's authenticity and protecting a brand's value, reputation, and consumer trust.

At a Swiss wine auction in 2024, the partnership's solution successfully authenticated a series of rare, high-value vintages, with some bottles priced at over 20,000 Swiss Francs. It even detected a counterfeit bottle, reinforcing the platform's potential for broader adoption.

Each company brings its specific expertise to the solution. This collaboration establishes an immutable digital link between a physical bottle of wine, its contents, and its authenticated, digital twin hosted on an IoT-based blockchain.  The integrated solution includes:

    Identiv's secure NFC inlays, powered by NTAG 424 DNA TagTamper security-certified chips from trusted IC provider NXP® Semiconductors, are built to detect tampering and link each bottle to its digital identity.
    Genuine-Analytics' scientific content analysis, validated against its proprietary winePROOF database.
    ZATAP's mobile interface communicates with Blockchain infrastructure, providing real-time authentication and provenance data to buyers and sellers.

To authenticate a wine bottle's contents, Genuine-Analytics uses a microscopic laser-drilled hole to test the wine inside the bottle against its proprietary winePROOF database. Once verified, a GA Safety Tag custom-designed by Identiv is applied to reseal the bottle and provide digital proof of authenticity. By securing both the contents and the container, the system creates a new standard for digital trust – one that benefits not only collectors and auction houses, but also wine producers seeking to protect their brand and customers.