Barcode Readers Go Back To The Drawing Board

In a world filled with smartphones and self-driving cars, the barcode seems like an archaic holdover of some other digital retail age. However, the scaling needs of retailers have uncovered some weaknesses in how merchants process barcodes, as well as some promising solutions. The Wall Street Journal reported that a veritable revolution is happening among barcode scanner makers, as companies like Zebra Technologies, the world’s largest such manufacturer, revisit the tech’s design and purpose after decades of innovations.