G-Star RAW Store Finds Many Uses for RFID

This month, Denimwall Inc. launched a radio frequency identification solution at the G-Star RAW clothing store that it owns and operates in New York City's Union Square, to do everything from tracking inventory, managing sales transactions and providing electronic article surveillance (EAS) to letting shoppers view product information on a touchscreen. The solution is provided by a team of vendors led by RIoT Insight, a new RFID solutions firm that aims to bring all-inclusive RFID systems to small and midsize fashion retailers.