RFID Pops Up in Mobile Interactive Stores

ShopWithMe is setting up modular pop-up stores that offer brand owners a new way to market their products. The stores are designed to enable customers to learn about garments as they pick them up and try them on, and then to make purchases. The system can also remind shoppers to purchase something if they try to take it out the door without paying for it. To accomplish these things, each store employs radio frequency identification technology provided by InMotion and Impinj.