Rebecca Minkoff Adds RFID to More Stores, Boosts Sales

High-end fashion retailer Rebecca Minkoff opened its first RFID-enabled store in New York City's SoHo neighborhood in November 2014 (see Rebecca Minkoff Store Uses RFID to Provide an Immersive Experience). Since then, the retailer has brought radio frequency identification to two of its other stores, one in Los Angeles and the other in San Francisco. The company, known primarily for its chic handbags, reports that the use of RFID to provide higher levels of customer service has led to greater-than-expected apparel sales.