London Businesses Adopt Reward Technology's RFID Solution

For the past two months, men's clothing and accessories retailer The Dandy Lab has been using Reward Technology's RFID-enabled loyalty-card solution at its store on London's Brushfield Street. As a result, the company reports a 20 percent increase in customer retention—those returning to the store to make additional purchases—according to Julija Bainiaksina, The Dandy Lab's cofounder and head of innovation and technology.