Zegna adds NFC digital product passports to luxury menswear line

Zegna’s new Vellus Aureum collection features NFC tags embedded in each item, serving as digital product passports. These tags allow buyers to verify authenticity and access detailed provenance information, the luxury Italian menswear brand has announced.

Zegna explains that all Vellus Aureum products can be registered, with activation unlocking deeper insight into the garment’s creation. NFC and Aura Blockchain technology provide a tamper-proof digital seal, ensuring authenticity.

Buyers can explore the full journey of this rare wool—from ethical sourcing to meticulous craftsmanship—offering unmatched transparency into one of the world’s finest fabrics.

To activate the NFC feature, users simply scan the embedded tag with their smartphone. This directs them to the product page, where they can access detailed information about their garment.