Midmo.ai Comes out of Stealth Mode with Connective Tissue for Traceability Solutions

Ohio startup Midmo AI is transforming track-and-trace solution adoptions by simplifying an otherwise complex set of hardware, software, and application integrations.

Behind the scenes, Midmo's MotionView platform is already serving automatic identification and data capture (AIDC) for brands and solution providers by seamlessly integrating connectivity technology and software.

Now the company is introducing itself at Manifest 2025, Las Vegas, February 10 – 12, with a premier startup booth, K51, near the Innovation Stage. Midmo, launched by auto-ID industry expert David Zingery, and CEO  redefines traceability by enabling data accuracy as a service, in the form of seamless visibility and tracking that's agnostic to the type of technology and hardware used. In fact, its MotionView software, with advanced AI integrated at the edge, empowers businesses to achieve unparalleled visibility and control over their operations from a single source.

MotionView has already positioned itself as the industry's behind-the-scenes, go-to solution for simplifying AIDC. It provides connectivity between hardware and market-available ERP solutions while enabling device management, and real-time item visibility and traceability. The platform allows for easy, lightweight, low-code connectivity to a wide array of IoT devices, sensors, and technologies (including RFID, BLE, GPS, UWB, LoRaWan, etc.).

Poised to revolutionize connectivity and AIDC, Midmo has now opened its official seed funding round, for investors, to support research and development, strategy and marketing.

Track-and-trace solutions have expanded across industries – from retail to manufacturing to healthcare -- but growth has faced an unresolved challenge: the complexities of connecting diverse devices and technologies at scale.

Zingery brings 20 years of technology and supply chain management experience to Midmo with a single mission: to eliminate the politics and complexities that burden traceability solutions. The company has achieved this by developing a technology- and device-agnostic platform, providing integrated, AI-enabled devices and enterprise translation, edge-level item intelligence, "core" and "headless" solutions, and enhanced data management.

Companies are already onboard employing and benefitting from MotionView to eliminate the need for specialized, high-cost, complex or over-tooled software, to deliver immediate value . Midmo follows a partner-led approach, its partners include companies that are solution and service providers and OEM device manufacturers, to offer an extensible platform containing all the functionality needed for real-time traceability.